if you do what Apple does — pay extraordinary attention to user experience; make elegant and delightful things — then you will make money. Though Apple continuously proves this argument true, I’m not sure most people will ever believe it. It requires a certain amount of faith, and it requires trusting intuition and taste more than analytics and received wisdom. It requires a belief in humanity — or, perhaps more accurately, respect for humanity — that is believed to be incompatible with business.
—
inessential.com: The Readable Future
via Andrew Spittle, who shared this line:
“No app built for reading starts with the premise that the publisher has done an acceptable job.”
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