when somebody tries to measure something intangible—like the value of content—it’s impossible to come up with an exact number. So, people assume content is immeasurable.
Luckily, most scientists, mathematicians, and statisticians say exact measurement is a myth. To them, the goal of measurement is to reduce uncertainty. Get this: it’s impossible to eliminate uncertainty all together—all measurement is based on assumptions. That means, when measuring content value, you don’t have to come up with precise numbers. You just need to provide enough information that your stakeholders feel comfortable making a decision. Think estimates, not exacts.
