The underlying theme or premise of a lot of my work is that people have a hard time acknowledging the operating system on which they’re functioning. So the (doctoral) dissertation is really looking at social currency as the unacknowledged economic operating system of our time. And corporations as kind of the ideal software to run on that operating system. People accept the premises, the laws and rules, of that OS as if it were nature, as if it were the world. When it’s not the world it’s a playing field, it’s a construction of people. “That’s really what, I guess, as a media theorist the main thing I’ve been trying to get across to people. Whether I’ve been talking about culture, or religion or anything else. That we accept a set of assumptions, we accept these creations, these rules as if they were nature. But they’re not, they’re a system, a construction.
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The Future Is a Faded Song: Douglas Rushkoff on the Groundbreaking “ADD” < PopMatters
Interesting commentary on real-world “operating systems”
