I think the problem with finding these students starts with reward structures. Students are told from even before they walk on campus that being a journalist means Being a Good Writer, Being a Good Editor, Being a Good Photographer. No one is telling them they could be an application developer, or a data journalist, or a media entrepreneur. Or if they have heard it, that voice is getting drowned out by traditionalists. A disturbing amount of time, the traditionalists drowning those students out are other students. Until we can attach a reward to this — until it cracks the consciousness of students that there are jobs in this path — I think we’ll continue to struggle.
+1 to Matt Waite