Content Management implies that content is just another hunk of data like any other hunk of data. But that sort of thinking destroys the core purpose of the content (which is, by the way, to convey a point of view about something), and that leads to commoditization of content. “CMS reduces the heart and soul of journalism - stories, photos, graphics, the news - into generic content, something akin to the unidentifiable filling in a Twinkie.” In other words, if we think about content as just more data to manage, the content of our content becomes a secondary concern, when it should always and only be the primary concern.
