Designing society Rittel researched, practiced, and wrote on the subject of design, which he said was about planning a path from what “is” to what “ought” to be. Rather than a linear method, he saw design as an iterative process of imagining future worlds and investigating the tools available to reach them from the actual present. In “The Reasoning of Designers” he wrote,
A design problem keeps changing while it is treated, because the understanding of what ought to be accomplished, and how it might be accomplished is continually shifting. Learning what the problem is IS the problem.