While the site uses professional journalists as its editors, it uses academics to provide the content for the site. The goal, says the site’s charter, is to provide “a fact-based and editorially-independent forum” that will “unlock the knowledge and expertise of researchers and academics to provide the public with clarity and insight into society’s biggest problems” and “give experts a greater voice in shaping scientific, cultural and intellectual agendas by providing a trusted platform that values and promotes new thinking and evidence-based research.” “We are using people who are experts to give greater depth to the understanding of complex and live issues.